About Suzanne Holt

Hi, I’m Suzanne Holt, and I help people think differently about work, family, leadership, and what it can mean to build something of your own.

Most people who find me know me through Norwex, but Norwex is only part of the story. Before I ever became a Norwex consultant, I was a financial planning professional, a trainer, a coach, a systems person, a wife, a mom, and someone who had already spent years helping people make important decisions.

That background still shapes the way I lead today.

I do not see this business as a quick transaction or a simple recruiting opportunity. I see it as a place where people can grow. Some people want a small, flexible way to share products they love. Some want to earn extra income. Some want to build a team. Some want to create more choices for their family. Some are not sure what they want yet. My job is not to decide that for them. My job is to help them ask better questions, understand what is possible, and choose a path that is honest for their life.

Where My Work Ethic Came From

I grew up in a family where work was part of life. Both of my parents owned businesses. My dad was a farmer and also owned a photography studio. My mom built a Mary Kay business and continued doing that work for decades. I do not really remember a time when work was separate from family life. If you were part of the family, you helped.

That kind of upbringing does something to you. It teaches you that work is not always glamorous. It teaches you that people contribute. It teaches you that you do what needs to be done even when you do not feel like doing it.

My kids have teased me over the years about my “farm kid work ethic,” and they are probably right. There are plenty of days when I do not feel like doing the work. But I have often told myself, sometimes out loud, “Suzanne, just do your job.”

That is not a flashy leadership philosophy, but it is a real one. Consistency matters. Follow-through matters. Doing the next right thing matters.

Faith, Family, Integrity, Security, Meaningful Work, and Helping Others

My core values are faith, family, integrity, security, meaningful work, and helping others.

I keep them in that order intentionally because I love to work. I really do. That means I need to remind myself that work is not supposed to become the highest priority. My faith, my family, and my integrity must come first. Meaningful work matters deeply to me, but it has to serve the life I am trying to build, not consume it.

That is one reason I talk about family business and home-based business with purpose so often. I do not believe business should pull a family apart. When it is built with communication, values, boundaries, and shared purpose, it can become part of how a family grows together.

My Professional Background

Before Norwex became the work most people associate with me, I built a career in financial planning. I earned credentials including CFP®, BFA®, APMA®, and CLTC®. I worked with clients, helped develop comprehensive financial plans, supported high-net-worth families, trained staff, coached advisors, managed operations, and helped create systems inside financial-service practices.

That experience gave me a strong foundation in planning, client relationships, communication, compliance, systems, strategy, and long-term thinking.

I also learned how important it is to ask good questions. In financial planning, you cannot help someone well if you do not understand their goals, fears, habits, family dynamics, and definition of success. That same lesson applies to mentoring consultants. I do not want to give people a generic answer. I want to understand what they are trying to build and why.

How Norwex Changed My Life

I did not join Norwex because I loved cleaning. I did not join because I had direct sales experience. I did not join because I was naturally comfortable speaking in front of groups.

I joined because I saw a need, and I saw possibility.

At the time, I was working as a Certified Financial Planner. My career mattered to me, and I was proud of it. Then I experienced a major income change at work at the same time our family was facing real-life challenges. Norwex entered my life during a season when I needed something different, but I did not yet know how much it would change.

When I first told my husband Curt that I wanted to become a consultant, he said no. He reminded me that I already had a job, a family, and a full life. He also reminded me that I did not clean much. He was not wrong.

So I asked him for one year.

That one year became one of the most important decisions of our family’s life.

Leadership, Training, and Team Development

Over time, my business grew into much more than personal sales. I became responsible for mentoring, training, and supporting a large organization of consultants and leaders. My professional background says “financial planning,” but my daily work has become leadership development, communication, team building, systems, coaching, and helping people grow into what they may not yet believe they can become.

I have had the privilege of training and speaking in different settings, including global leadership environments. I have served in advisory roles and leadership conversations. I have worked with consultants who were brand new and leaders who were building large teams of their own.

But the part that matters most to me is not the title. It is the impact.

Impact Is My Why

Impact is the reason I keep doing this work.

I need to know that what I am doing matters in the lives of other people. That does not always mean dramatic change. Sometimes impact looks like helping a new consultant get through their first no. Sometimes it looks like helping someone stop apologizing for wanting more. Sometimes it looks like helping a parent create enough flexibility to be present for something important. Sometimes it looks like watching a leader become brave enough to mentor someone else.

That is why I talk so much about multiplication. I am known for the idea that 5% can be greater than 35%. That is not just about compensation. It is about the ripple effect. When I help someone else grow, and they help someone else grow, the impact becomes bigger than anything I could have created alone.

What I Believe About Mentorship

I believe mentorship should help people become stronger, not dependent.

My goal is not to have people need me for every answer. My goal is to help them learn how to think, how to find answers, how to use systems, how to ask better questions, and how to keep going when they are discouraged.

When someone has a bad party, a cancellation, or a discouraging conversation, I often talk about getting through the no’s to get to the quality yes’s. Rejection is not usually personal. No is not failure. No is part of the path toward the people who are ready, interested, or open.

That is why I have used a “100 no’s” challenge with consultants. It turns something people fear into something measurable. You are not trying to avoid no. You are learning to move through it.

Why Little Green Cloth Exists

Little Green Cloth exists because people need more than a sign-up link.

They need context. They need clarity. They need to understand who they would be learning from. They need to know what kind of support, expectations, values, and leadership culture they are stepping into.

This site is not here to pressure you. It is here to help you think.

You can learn more about my story, read why someone might choose to work with me, explore mentorship with me, or review the Norwex consultant opportunity.